Risk Mitigation

Proactively identify churn risks and develop strategies and systems to retain at-risk accounts before it's too late.

Churn doesn’t occur overnight; it develops gradually over time. We assist you in identifying early warning signs by creating health scoring models, establishing proactive workflows, and utilising AI to highlight important signals. With risk insights readily available, your team can take action before any revenue is lost.

We start by assessing your current health scoring model (if one exists) and refine it based on significant signals such as product usage, customer sentiment, and changes within accounts. Our risk scoring is customised to fit your business model and customer segments, ensuring it reflects your specific context.

Once potential risks are identified, we design workflows that encourage proactive outreach and intervention. These playbooks are crafted to empower your Customer Success Managers (CSMs) without overwhelming them, allowing them to focus their efforts on accounts where intervention can create a significant impact.

Using AI tools, we help reveal at-risk behaviours that are often overlooked. We implement lightweight automation and insights that notify your team before issues escalate, while also minimising the manual effort required to sift through data.